Faculty of Communication

On Pitch and Advertising Campaigns – Istinye Communication Interviews

Volkan Lale, the art director of AD-Stop Advertising Agency, met with the second year students of the Public Relations and Advertising Department at the event held as part of the “Workshop Work” organized by the Public Relations and Advertising Department. Lale emphasized the importance of visual work in the advertising industry and talked to the students about the importance of effective photoshop use and skills. In the event that took place, the students gained practical experience by creating advertising campaigns in groups accompanied by Volkan Lale. Evaluating the students' work at the end of the event, Lale talked about the necessity of creating an advertising campaign and reflecting this on visual works.