News from the Department

In our event, which will be conducted under the "Branded" course by the Department of Public Relations and Advertising, coordinated by Fatih Ölçekçiler, General Manager of Neuroscience ABS, Esra Sarıhan will join us.

We invite all faculty members and students who wish to attend.

The Invisible Measurements of Advertisements
News: Sude Akgün – Senanur Akat – Amine Yağmur Göz

In an event organized under the "Branded" course by the Department of Public Relations and Advertising, Faculty of Communication, Istinye University, neuromarketing expert Mehmet Kaya was hosted under the coordination of Serra Uslu, Neuromarketing Consultant and Co-Founder of Neuro Academy. In his presentation titled "Neuromarketing Case Studies," Kaya conducted a workshop with students using applied EEG and Eye-Tracking devices to measure the unconscious responses of consumers to products and brands.

Kaya explained that by utilizing neurobiology to measure unconscious reactions to advertisements, more reliable results and deeper insights could be gained in marketing, predicting whether advertisements are liked or not, and how this affects the purchase of products. He demonstrated these concepts both theoretically and practically.

Through the ads shown to the students, Kaya showed how, with the help of these devices, students' focus, stress, and other reactions were measured at specific moments in the advertisement. The results were analyzed and explained to the students in a table format.

The event was highly enjoyable, providing students with both hands-on experience with neurology devices like EEG and Eye-Tracking, as well as a fun and informative lesson. At the end of the event, a certificate of appreciation was presented to Mehmet Kaya by Prof. Dr. Ruken Özgül Kılanç, Head of the Department of Public Relations and Advertising, and Serra Uslu, Neuromarketing Consultant and Co-Founder of Neuro Academy.

Generating Ideas Isn't Enough, Implementation Is Necessary

News: Amine Yağmur Göz - Senanur Akat - Sude Akgün

Esra Sarıhan, co-founder of YedirApp, was our guest at an event coordinated by Neuroscience ABS General Manager Fatih Ölçekçiler, held under the branded course of Istanbul University's Faculty of Communication, Public Relations, and Advertising. Sarıhan spoke on "Entrepreneurship in Communication: Next-Generation Connectivity and Interaction," discussing the transformation in the business world, the journey of entrepreneurship, and the importance of personal brand building. She emphasized, "Entrepreneurship is not just about generating ideas but also having the courage to bring those ideas to life and sustain them."

From Corporate World to Entrepreneurial Ecosystem

With a background in industrial engineering and extensive experience in a family business, Sarıhan mentioned developing a unique vision in the business world. She stated, "Starting with family pressure, this path provided me with a significant learning experience," and after managing in international markets, she ventured into entrepreneurship.

Success Story Extending from Turkey to London

Sarıhan, noted for founding a multi-category e-commerce platform in 2010, subsequently won a total of four international entrepreneurship awards, three of which were London-based. She said, "As a start-up, competing and receiving an award alongside major firms at the Steam Awards was a source of pride for us," highlighting their success on a global scale through discipline and original ideas.

"Yedir" and Corporate Identity in Home Cooking

Sarıhan's latest venture, "Yedir," stands out as a venture that brings home chefs together on a digital platform, integrating them into the economic cycle. She stated, "Home-cooked meals are not just stuffed vine leaves or stuffed peppers; they embody the cultural heritage of this country," mentioning their inclusion of a wide range of individuals from culinary graduates to housewives in production.

Communication and Personal Brand: The Unseen Face of Entrepreneurship

Stating that a good entrepreneur must also be an effective storyteller, Sarıhan emphasized that personal branding creates trust and inspiration. She said, "If you don't tell your story correctly, your idea will have no value. An entrepreneur must be credible both on stage and in the field," highlighting the importance of using digital tools such as LinkedIn and social media correctly in this process.

"Failure is a Beginning, Courage Keeps You Going"

Addressing young entrepreneurs, Sarıhan emphasized that failure is part of the journey, stating, "Your first attempt may not succeed. What's important is to learn and try again. Courage is the ability to stand up each time," concluding with the presentation of a certificate of appreciation to Esra Sarıhan by Prof. Dr. Ruken Özgül Kılanç, Head of the Department of Public Relations and Advertising, and Neuroscience ABS General Manager Fatih Ölçekçiler.

Our final year students from the Faculty of Communication, Public Relations and Advertising Department presented their thesis studies they carried out with their advisors in front of the jury within the scope of "Graduation Projects" held at Istinye University Vadi Campus Conference Hall between June 1-2.

Organized by Istinye University Faculty of Communication, the 3rd International Media and Society Symposium was held on 24-25-26 May 2023 with the title of Digital Culture. Paper presentations, exhibitions and workshops were organized within the scope of the symposium, which was held as a hybrid.

"Communication Campaigns" training was given to high school students in the "Social Campaign" category within the scope of the "Health Envoys Training Program" by Yalçın Kırdar, Dean of the Faculty of Communication and Head of Public Relations and Advertising Department of Istinye University, and Research Assistant Aziz Arslan. After this training process, the awards were given to their owners in the 'Health Envoys Training Program' initiated by the Istanbul Provincial Directorate of National Education and İstinye University (İSU) on Monday, May 25, 2023, at the İstinye University Topkapı Campus Congress Center.

Our Health Ambassadors Training Program was completed with the intense and magnificent participation of our students.

Istinye University Young Red Crescent Society, in which our Public Relations and Advertising Department students volunteered, was at Vadi Campus.

The Theater Club's Journey to the 90's Event and the 90's Exhibition of the Communication Club, supported by the Faculty of Communication, were met with intense participation on the Topkapı Campus.

"Health Envoys Education Program Teacher Hold My Hand Project" was carried out in partnership with Istinye University and Istanbul Provincial Directorate of National Education.

Within the scope of the Faculty of Communication, the "Media Harvest" event, which was held for the first time in Istinye University Vadi Campus between 18-19 April, was attended by the Departments of Public Relations and Advertising, Visual Communication Design, New Media and Communication, and Radio, Television and Cinema. Students' own works were exhibited.

Within our university, a spring workshop camp was organized for high school students between 13-15 April 2022.

The "SOCIAL RESPONSIBILITY PROJECT COMPETITION" event organized by the International Sustainability Application and Research Center and the Public Relations and Advertising Department as part of the Corporate Social Responsibility Course took place online.

In the conversation organized by the Public Relations and Advertising Department with the participation of Demet Işıl Yılmaz, the importance of video production in social media contents was discussed.

The book chapter titled "Informative Function of Public Advertisements in the Context of Health Communication: Analysis of YouTUBE Video Contents of the Ministry of Health" by Aziz Arslan, edited by Prof. Dr. Melda Cinman in the book titled "Health Communication: Preventive Communication Activities in the Epidemic Period" published.

Istinye University, Public Relations and Advertising Department lecturers and students put a smile on the faces of children with their social responsibility project.

Volkan Lale, the art director of AD-Stop Advertising Agency, met with the second year students of the Public Relations and Advertising Department at the event held as part of the "Workshop Work" organized by the Public Relations and Advertising Department.

Advertising Producer Hakan Gül from Mood Production, guest of the talk organized by the Public Relations and Advertising Department, which was held under the name of "Istinye Communication Talks" events, explained in detail the operation of advertising productions, which are at the center of the advertising industry, to the students of the Department of Public Relations and Advertising.

In the work titled "Destination Management and Marketing" edited by Dr. Belma Suna, the section titled "Destination Marketing and Its Scope" by Dr. Nezahat İşbilir Yüceışık, an academic member of the Public Relations and Advertising Department, was also included.

The book chapter titled "Identity Reflections of Postmodernism Through Consumption Practices" by Dr. Esra Bayhantopçu was published in the book titled "Postmodernism Projections" edited by Assoc. Prof. Dr. Volkan Ekin.